The Eddia Journal
Sock Guides & Gift Ideas
Notes from the atelier on gifting, weddings and buying in bulk — written by the people who stitch the socks, not by a keyword tool.

Bulk Custom Socks: Minimums, Pricing and Lead Times
Minimum order quantity, per-pair wholesale pricing, lead times and what to embroider when you are ordering custom socks by the hundred rather than the pair.
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Trade Show Giveaways That Do Not Get Binned
How to judge stand merchandise on cost per conversation instead of cost per unit, how many pairs a three-day stand really needs, and what to stitch on the cuff.
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Custom Socks for Sports Clubs and Members
Club socks and match socks are two different products. Where an embroidered club sock actually earns its cost, three ways to fund the first 100 pairs, and who it will not fit.
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Custom Socks for Schools and Sports Teams
Who the socks actually fit, what they are not suitable for, how the 100-pair threshold works against a squad list, and when in the school year to order.
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Reordering: Keeping a Bulk Design Consistent
What to record after the first run so the second one matches: the eight-field spec, the reference pair, where text drifts, and when to place the next order.
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How a Pair of Custom Embroidered Socks Is Made
Nothing is pulled off a shelf, so the pair does not exist until you order it. Here is the route from your text box to the parcel, and what it means for your delivery date.
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Fundraiser Merchandise That Sells Out
Most fundraiser merchandise loses money in the cupboard, not at the stall. Here is the margin maths on a 100-pair run, how to pre-sell so you buy to demand, and what not to order.
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Embroidered vs Printed Socks: Which Lasts
One method puts color on the surface, the other puts thread into the knit. A line-by-line comparison on wear, design limits and price, with the cases where printing wins.
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Charity Merchandise That Raises More Than It Costs
The arithmetic behind fundraising merchandise: why unsold stock is the real cost, what 100 pairs of embroidered socks can raise, and how to pre-sell instead of guess.
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How Bulk Pricing Works, and When It Pays
Two prices, one threshold and the quantity where buying more costs less. Includes the per-design rule and the cases where bulk pricing is the wrong choice.
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