Skip to content

Cart

Your cart is empty

The Eddia Journal

Sock Guides & Gift Ideas

Notes from the atelier on gifting, weddings and buying in bulk — written by the people who stitch the socks, not by a keyword tool.

Golf Club Merchandise Members Actually Buy

Golf Club Merchandise Members Actually Buy

Golf Club Merchandise Members Actually Buy
b2b

Golf Club Merchandise Members Actually Buy

Pro shop stock fails when it is bought for one buyer and shown to three. Here is where embroidered socks fit, what 100 pairs returns, and what they cannot do.

Read more
Fundraiser Merchandise That Sells Out
bulk orders

Fundraiser Merchandise That Sells Out

Most fundraiser merchandise loses money in the cupboard, not at the stall. Here is the margin maths on a 100-pair run, how to pre-sell so you buy to demand, and what not to order.

Read more
Rows of folded grey crew socks packed inside an open black flight case backstage.
agencies

Event Agency Merchandise That Survives the Venue

Merchandise is judged in a loading bay, not on a mood board. What one-size stock does to your ordering, what 100 to 500 pairs costs, and how to get stitched artwork signed off.

Read more
Employee Appreciation Gifts That Are Not Vouchers
bulk orders

Employee Appreciation Gifts That Are Not Vouchers

Written for whoever runs the order: budget bands per head, names against a company mark, the sizing trap in branded apparel, and the real cost of a 100 pair run.

Read more
Delivery Gifts Car Dealerships Give With the Keys
automotive

Delivery Gifts Car Dealerships Give With the Keys

What to hand over with the keys instead of a keyring, what it costs per car, and whether the customer's name or the dealership's name belongs on it.

Read more
Custom Socks for Events and Conferences
b2b

Custom Socks for Events and Conferences

How to size an event sock order against real attendance, what to put on the cuff, and how to work the deadline backwards from a date that will not move.

Read more
Running a Corporate Holiday Gifting Programme
b2b

Running a Corporate Holiday Gifting Programme

How to run December gifting as a small project: segments and counts first, then budget per head, a calendar worked backwards, and sign-off that sticks.

Read more
Conference Swag People Take Home
b2b

Conference Swag People Take Home

Booth giveaways compared on unit cost, suitcase space and what survives the last night of a conference. Includes order quantities and cost per conversation.

Read more
Branded Socks as Company Merchandise
b2b

Branded Socks as Company Merchandise

What can actually be branded on a knitted cuff, how to pick the two colors, what it costs per head, and the sizing limit to check before you order for a team.

Read more
Client Gifts That Do Not Feel Like Marketing
b2b

Client Gifts That Do Not Feel Like Marketing

The gifts companies send to clients, ranked by what happens after the parcel is opened. Spend bands per client, and where retail pricing stops making sense.

Read more
Charity Merchandise That Raises More Than It Costs
b2b

Charity Merchandise That Raises More Than It Costs

The arithmetic behind fundraising merchandise: why unsold stock is the real cost, what 100 pairs of embroidered socks can raise, and how to pre-sell instead of guess.

Read more
How Bulk Pricing Works, and When It Pays
b2b

How Bulk Pricing Works, and When It Pays

Two prices, one threshold and the quantity where buying more costs less. Includes the per-design rule and the cases where bulk pricing is the wrong choice.

Read more
Columns of folded socks on a packing bench with cartons and a wall clock.
bulk orders

Planning Lead Times for a Bulk Order

Late bulk orders are usually lost before production starts. How to build the calendar backwards from your in-hand date, and the five delays that are yours to fix.

Read more