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The Eddia Journal

Sock Guides & Gift Ideas

Notes from the atelier on gifting, weddings and buying in bulk — written by the people who stitch the socks, not by a keyword tool.

Stacked crew socks on a timber shelf behind a taproom bar with glassware.

Merchandise for Breweries, Wineries and Taprooms

Stacked crew socks on a timber shelf behind a taproom bar with glassware.

Merchandise for Breweries, Wineries and Taprooms

Why the merch shelf is mostly t-shirts, what a sock has to earn to replace one, and the margin on a hundred pairs at a taproom or cellar door.

Six folded pairs of socks in a row on a meeting table with a notebook.

Setting a B2B Gifting Budget Per Head

The useful number in B2B gifting is cost per head, not the total. Here is how to build one that covers item, packaging, shipping and spares, with a worked example.

Folded charcoal socks on a linen pouch beside an eye mask on an airline tray table.

Socks in Amenity Kits: What Airlines and Lounges Order

The socks are the item passengers keep. Here is what they cost per kit, which operators we can supply, and how to pilot 100 pairs before committing a quarter.